Privacy Policy

1. Introduction

This Privacy Policy explains how RINO Rents (“RINO Rents,” “we,” “us,” or “our”), located at 722 Ketcham St, Building 2A, Indianapolis, IN 46222, collects, uses, discloses, and maintains personal information through our website rinorents.com. It applies to all users (“you,” “your”) visiting or interacting with our website or contacting us.

2. Information We Collect

We may collect the following information:

• Information you provide: Name, email, phone number, mailing address, billing/payment details, rental preferences.
• Automatically collected data: IP address, browser type, device, referring pages, cookies, usage statistics.
• Equipment data: Where equipment is fitted with a GPS or telematics device, we collect location and operating data from that equipment while it is on rent to you. See section 12.
• Third-party data: Analytics and marketing tools (e.g., Google Analytics, Facebook Pixel) for site performance and advertising insights.

3. How We Use Your Information

We use your data to:

• Process rental bookings and payments;
• Communicate with you: confirmations, updates, customer support;
• Improve and personalize your experience on our site;
• Conduct internal analytics;
• Send marketing communications if you opt in;
• Comply with legal obligations.

4. Cookies & Tracking

We use cookies and similar technologies for:

• Necessary website functions;
• Analytics via Google Analytics;
• Marketing and remarketing (e.g., Google, Facebook).

You may disable cookies via browser settings, although this may affect site functionality.

5. Sharing Your Information

We may share data with:

• Service providers: Payment processors, email/text tools, analytics partners;
• Legal reasons: To comply with law, respond to legal requests, protect legality;
• Business transfers: If our business structure changes.

We do not sell personal data.

6. Data Retention

We keep your personal information as long as required for:

• Our business needs (e.g., rentals, accounting);
• Legal or tax obligations;
• Resolving disputes.

Standard retention is up to 7 years unless otherwise required.

7. Security Measures

We implement standard security measures such as encryption (SSL/TLS), firewalls, access controls, and regular software updates to protect your data. However, no method is completely secure.

8. Your Rights

Under applicable law (including the Indiana Consumer Data Protection Act) you may:

• Access or correct your information;
• Delete your data (with exceptions);
• Withdraw consent for processing;
• Opt out of targeted marketing;
• Lodge a complaint with the Indiana Attorney General.

To exercise these rights, contact us using the details in section 13.

9. Children's Privacy

We do not knowingly collect data from children under age 16. If discovered, we will promptly delete such information.

10. Third-Party Links

Our site may include links to third-party sites. We are not responsible for those sites' privacy practices. Please review their policies directly.

11. Changes to This Policy

We may update this policy as needed. Any changes will be reflected here with a new “Last Updated” date. We recommend reviewing this periodically.

12. Equipment GPS and Telematics Data

Some equipment in our fleet is fitted with GPS and/or telematics devices. While that equipment is on rent to you, those devices collect and transmit to us information including the equipment's location, movement, engine and usage hours, operating status, and related diagnostic data. This is also disclosed in the Terms and Conditions of Rental you agree to when you rent from us — see our Terms.

We use this information to:

• Manage and maintain our fleet, and schedule servicing;
• Verify usage and billing (for example, metered hours);
• Prevent theft and recover equipment;
• Show you where equipment you currently have on rent is located.

This data relates to the equipment, not to you personally. We do not use it to track individuals, and we do not sell it. We collect it only while the equipment is on rent to you; equipment without a device transmits nothing.

If you want to know whether a particular machine is fitted with a device, ask us before you take it and we will tell you.

13. Contact Information

For questions or concerns about this policy or your data — including to exercise any of the rights in section 8 — contact us at (317) 868-4993 or our contact form.

Address: RINO Rents, 722 Ketcham St, Building 2A, Indianapolis, IN 46222